“Out of Style”
Orange: The Color We Love to Hate
Okay, it’s time to confess. I fell in love with Jimmy Choo when I was in Paris this spring :D
This week for #SaturdayStyle (#SAS) we thought we would discuss “Ugly Chic,” which is really thinking about how standards of beauty can be broken up.
I chose this shoe today not only because I haven’t done a shoe post in a while, but also because this is a bright orange shoe. I mean really bright orange. Why does this matter? Well, orange is actually listed in most color preference studies as the #1 least favorite color of women. (I’ll give out a prize to anyone who can name women’s top 3 favorite colors in the correct order) What’s more, there is only one color that men dislike more than orange, and that’s brown. Not only that, among both genders dislike of orange increases with age—only 57% of people 18 or younger cite it as a least favorite color, but 90% of people between 25 and 60 cite it as their least favorite color. This distaste for orange is often seen—or maybe unseen—in the fashion industry. Orange is such a taboo color in the fashion industry that in 2010 when it was featured in a few collections it was listed as a “surprise break out hit of the season.” Perhaps we women in California think of Caltrans vests or prison jumpsuits when we think of orange and apparel together. But whatever it is, it is an unofficial secret that orange is, well—a fashion faux pas.
However, when respondents were polled and asked to list qualities they associate with orange, the qualities they listed were overwhelmingly positive—bright, luminous, glowing, warm, metallic, autumnal, jovial, lively, energetic, hilarity and exuberance—which suggests, according to color experts, that dislike for orange may actually only reveal that the color is simply *“out of style.”* :D
So I commend Jimmy Choo, a name synonymous with style and grace, for going out on a limb and crafting this glorious “Letitia” orange heel and showing that orange can be both sporty and chic at that same time.
Whad’ya think? Isn’t it time we made orange stylish again?